Supreme Court has found it to be protected speech and has rejected any attempt to curtail it," McAdams said. She pointed out that all attorney ads have to be reviewed by the State Bar of Texas before they can be placed.
Pulaski middleman trial#
"For instance, seen any drug ads lately?"Īnnie McAdams, president of the Houston Trial Lawyers Association, said she sees nothing wrong with law firms advertising as much as they wish to. "The Chamber of Commerce has a lot of nerve attacking trial lawyers for advertising legal services when just about every Chamber member company advertises their own services," said Jared Saylor, director of communications for the American Association for Justice, the nationwide trade group for plaintiff attorneys. Trial lawyers contend that such advertising is an important way to counter the advertising assault by large companies, especially drug companies that market to potential customers who know little about the touted pharmaceuticals. But is this the kind of civil justice system we wish to have?" "With top key words for lawsuits costing more than $600 per click, there is huge money to be made in the lawsuit industry. "The plaintiffs' bar orchestrates some of the most sophisticated and relentless marketing campaigns in our society," said Lisa Rickard, president of ILR. Within them, however, are links to the law firms that created them.
Such sites do not bear the name of a law firm and typically appear as informational only. It said that 23 of the top 25 Google key words were bought by law firms, which pay heavily if the person searching clicks on their link.Ī third marketing tactic to generate consumer contact, the report stated, is the creation of numerous "unbranded" web sites that pop up near the top of search results. The institute's report also tracked lawyer spending on certain key words that are sold by search engines as a form of advertising. The ninth spot belongs to Jim Adler, the self-styled "Texas Hammer" who often appears in his ads that target the personal injury market. Only slightly below that is the Houston firm Pulaski & Middleman, which also concentrates on pharmaceutical and medical device mass torts. As with many such enterprises, any resulting lawsuit may actually end up with a different law firm, with AkinMears getting a portion of any fees collected at trial or settlement.ĪkinMears' estimated ad expenditures will top $25 million, according to the ILR study. Operators there take down personal information to generate leads that may result in participation in one of several mass torts, mostly related to medical devices or prescription drugs.
Pulaski middleman tv#
The top spot belongs to a little-known firm, AkinMears, whose TV spots direct callers to a toll-free number that connects with a call center. In fact, three local law firms are among the top 10 in overall spending. And the biggest spender? It's a Houston firm, of course.
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